Gently is the right way. Do not stretch, drag or pull your skin. With the cleanser in your hand, let your fingers glide over your skin, or use light patting movements with the pads of your fingers.
Upwards and outwards movements have frequently been suggested as the right way to apply all kinds of creams to the face-this is thought to prevent and delay the eventual loss of muscle tone and the resultant sagging of the skin.
Leave the cleanser on for a minute or two so as to loosen the dirt and make-up.
Then gently remove it either with cotton wool or with tissue paper, again using upward and outward movements.
Wipe over the face again with a damp cotton wool ball, and if it does not come away clean, repeat the cleansing process.